Branding & Experiential Design
Spaces that speak.

Creating a cohesive and recognizable identity is essential to shaping spaces that resonate with purpose and vision. This process seamlessly integrates design elements like the logo, color palette, typography, and messaging to embody the essence of the brand. At Cline, we craft environments where every detail communicates the story of the place, fostering harmony, connection, and a memorable experience. By weaving together aesthetic appeal and thoughtful functionality, we ensure that each project not only reflects the unique character of its community but also transforms the way people live, work, and thrive.

Effective branding in design reinforces brand loyalty and market presence by creating an environment that embodies the brand's personality and ethos.

Branding in design transforms spaces into more than just functional environments—it turns them into powerful expressions of a brand’s identity. By seamlessly integrating the brand’s personality and ethos into every detail, from materials to messaging, the design becomes a tangible representation of the brand’s values. This connection fosters deeper engagement with users, turning spaces into memorable experiences that naturally build loyalty and strengthen market presence.

Our team creates memorable and meaningful brands. We offer services that establishes cohesive and recognizable identities alongside the design team and throughout every project.

Discovery & Research

We uncover the essence of your brand by analyzing the market, understanding your audience, and evaluating your current identity. This process reveals opportunities, aligns with your vision, and creates a foundation for a brand that stands out and connects seamlessly with your spaces.

Brand Strategy

We craft a strategic framework that defines how your brand connects with your audience and stands apart. By articulating your unique value, vision, mission, and core values, we ensure a consistent and authentic foundation for every decision. This strategy serves as a guide for messaging, tone, and visual elements, creating a seamless connection between your brand identity and the spaces we design. From concept to execution, we align every detail with your brand’s purpose, ensuring a cohesive and impactful experience.

Stylescapes

This is where your brand truly comes to life. Using insights from the brand strategy, we create two distinct stylescapes—dynamic visual directions that capture the essence of your brand. These stylescapes explore logos, color palettes, typography, and imagery, giving you a clear vision of how your brand identity will take shape. It’s a collaborative and exciting phase where creativity meets strategy, ensuring the final direction aligns perfectly with your brand’s purpose and resonates with your audience.

Brand Development

Name and Tagline: Create a memorable and meaningful brand name and a compelling tagline that encapsulates the brand’s essence.

Logo Design: Develop a unique and recognizable logo that visually represents the brand.

Color Palette and Typography: Choose a color scheme and typography that align with the brand’s personality and appeal to the target audience.

Visual Style: Define the overall visual style, including imagery, icons, and graphic elements.

Refinement

Two rounds of refinement to make sure you branding is on target for your vision.

Build-Out

We bring your brand to life with a comprehensive buildout that ensures consistency and clarity across every touchpoint. A detailed brand guidelines document establishes the foundation, outlining the correct usage of logos, colors, fonts, and messaging. From business cards and brochures to websites and social media profiles, we create marketing materials that embody your brand’s identity and purpose. Internally, we help your team align with the brand values and messaging, fostering a unified and authentic representation at every level.